High-calibre coaching and mentoring staff are joining the Awhi Incubator to provide advice on running the project, delivering workshops and work one-to-one with participants.
Working alongside core incubator staff Dr Maggie Buxton and Kim Newall, are a range of national and international experts in
- VR | AR | Mixed Reality
- AI
- E-Textiles and Smart Materials
- MIDI
- Arduino, Raspberry Pi, Sensors
- Creative Coding
- Creative Software (e.g. Max MSP, Processing)
- Toi Maori
Here is a small selection of who is part of our wider Awhi Incubator collective.


AR| VR| Mixed Reality Guru
Dr Roy Davies
Dr Roy Davies is an international pioneer of virtual, augmented and mixed reality, beginning in the late 1990s in Sweden with applications for brain injury rehabilitation and participatory design. He is a multi-full-stack developer specialising in agent-based architectures that support human participation and geospatial intelligence. As an advisor, Roy is the technologist who helps you grow your confidence and competence in technologies and can help you decide on the most appropriate business methodologies or human-centred design techniques. At the University of Auckland, he is employed as the Smart Digital Lab’s Senior Technician and an Advisor for Master’s students at AcademyEx. He is also a director of his own company Imersia.
Ngā Toi (Māori Arts) Advisors: Lorraine King and Te Hemo Ata Henare
Lorraine King (Ngāti Kahu ki whangaroa, Te Whakatohea) and Te Hemo Ata Henare (Ngāti Kahu, Ngāti Hine, Te Whakatohea) will work with the Awhi Incubator in various ways to provide guidance and support to the programme and act as conduits to the broader community.
Both are experienced kaiako on the Maunga Kura Toi programme in Te Tai Tokerau, and are highly regarded Ngā Toi (Māori Arts) creative practitioners who have exhibited nationally and internationally.


E-Textile and Smart Materials Expert
Professor Frances Joseph
Professor Frances Joseph is a designer, maker and researcher at Huri Te Ao/The School of Future Environments at Auckland University of Technology. She studied visual art at the University of Tasmania, majoring in sculpture, and worked professionally as an artist and designer for puppetry and large-scale public performances. Frances has an MFA from the University of New South Wales and a PhD from Auckland University of Technology. Her research focuses on materiality and tactility and involves e-textiles, bio-materials, fabric structures, sustainability, making with the environment, local production systems and material ecologies. She is the director of the consulting company, Intra-Action Initiatives.
MIDI & Sound Aficionado Lawrence Levine
Lawrence Levine is a global entrepreneur and innovator. He created the world’s first fetal ultrasound computer system and went on to develop numerous innovative online platforms, communication systems and technology businesses. He is now a respected authority on information technology, security, and online communication platforms. In 2013 Lawrence started horn which provides a variety of web-based communications, including MIDIable (allowing for web-based multi-party MIDI communication.) Lawrence is on the Executive Board of The MIDI Association (MIDI.org), coaches numerous start-up enterprises worldwide, and actively supports creative technology and STEAM education in Northland.

FAQ
All coaches listed (and several others) will work in some way with the Awhi Incubator project. Contact us for more details.
Any artist or creative interested in incorporating technology in their practice would benefit. Also, employees working in interpretive roles (e.g. museums, marae (or hapu/iwi), tourist sites, civic planners, environmental project workers) who have creative technology projects in mind.
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